Well-Established E-Commerce Brand Netting $504K
Charlotte, NC Established 2016 4.0x SDE
E-commerceAsking price
$2.03M
Annual revenue
$2.18M
Cash flow (SDE)
$504K
Profit margin
23%
Key insights
Operating since 2016 · 10 years of history
Team of 4 staff in place
Owner-operator role with transition support
Business overview
This well-run e-commerce company has served Charlotte and surrounding communities since 2016. Marketing spend is modest, leaving obvious headroom for a buyer who invests in digital advertising. The Charlotte market continues to grow, and demand for e-commerce services has remained resilient through economic cycles. The owner's role can be learned by a motivated buyer during the training period; industry experience is helpful but not essential. Opportunities of this quality and tenure rarely come to market in this category.
Detailed information
Financials
Asking price$2.03M
Gross revenue$2.18M
Cash flow (SDE)$504K
Profit margin23%
Valuation multiple4.0x SDE
Seller financingCash / SBA
Real estate
Real estateLeased
Business details
IndustryE-commerce
Financial performance
Revenue Cash flow (SDE)Seller-provided · unaudited
2023
2024
2025
Revenue 2025$2.18M+6% YoY
SDE 2025$504K+19% YoY
Reason for selling
Seller is pursuing another business venture and wants a clean transition.
Support & training
Comprehensive 8-week transition included; seller open to a longer consulting arrangement.
Competition
Few direct competitors offer the same breadth of services in the immediate market.
Growth & expansion
Expansion potential through a second location, added staff, and deeper penetration of nearby markets.
Location
Charlotte, NC
Approximate areaOpen in OpenStreetMap →
Analyze this deal
Will the numbers work for you?
Deal Analyzer
Modeling Well-Established E-Commerce Brand Netting $504K · $2.03M
From this listing:Asking $2,033,000Revenue $2,181,000Cash flow (SDE) $504,000
$
$1.11M$3.26M
Asking price is $2.03M. Type an offer or drag to model one.
%
· $203,3005%50%
SBA 7(a) acquisition loans typically require ~10% down.
%
6%16%
yr
5 yr25 yr
SBA business-acquisition loans are usually 10 years.
$
$0$250K
A market salary for whoever runs the business day-to-day, subtracted from earnings to show true profit. Set to $0 if you will owner-operate.
Your annual cash flow after debt service
$111,551
Seller's discretionary earnings, minus annual loan payments and any manager salary
Cash-on-cash
43.9%
Strong
Debt coverage (DSCR)
1.37x
Acceptable
Loan payment
$25,204/mo
$302,449 / year
Cash to close
$254,125
$203,300 down + est. fees
Implied multiple
4.0x
vs 4.0x asking
Payback period
2.3 yrs
to recoup your cash
How the earnings are splitof $414,000 earnings
$302,449$111,551
Debt serviceYour cash flow
1.37x debt coverage 44% cash-on-cash 4.0x SDE · at asking
Estimates for illustration only, based on the listed SDE and your assumptions. Closing costs are estimated at ~2.5% of price for fees and working capital. Actual loan terms, taxes, and earnings will differ. This is not financial advice. Verify all figures in diligence and consult qualified advisors.
Open the full Deal AnalyzerArea & market intelligence
Area demographics
Median household income
$72K
Median age
35 yrs
Population
900,000
Population trend
+9%
since 2021
Charlotte, NC · Source: AI estimate (Claude) · general knowledge.
How this compares (E-commerce · Charlotte, NC)
AI estimateAI-estimated comparable ranges from general market knowledge · as of 2026-08-04 · AI estimate (Claude) · general market knowledge. Reference only, not verified market data or a valuation.
Gross revenueThis listing: $2.18M · near the median
Low $1.2M
Financial documents & data room
Data room, behind an NDA
The documents below open to qualified buyers in the secure data room after a signed NDA.
Profit & loss statements (3 yr)
Federal tax returns
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Asking price
$2.03M
