B2B SoftwareA profitable b2b software operation serving the greater Madison market since 2014. A balanced mix of one-time projects and repeat engagements smooths revenue through the year and reduces seasonality risk. What began as a small operation in 2014 has grown steadily through referrals, repeat customers, and a reputation for doing the job right. The operation is efficient and lean, with overhead kept deliberately low relative to revenue. The business generates dependable cash flow with margins at or above industry benchmarks. A capable manager runs daily operations, and the staff is expected to remain in place through a transition. Marketing spend is modest, leaving obvious headroom for a buyer who invests in digital advertising. The customer database numbers in the thousands and represents a valuable, largely untapped marketing asset. The local market is fragmented, positioning this business well for a buyer pursuing a consolidation strategy. Serious inquiries only; a signed NDA and proof of funds are required for detailed financials.
Open to financing 10% of the price over 7 years at 7.5% with an acceptable down payment.
Owner is retiring after 12 years in the business.
The local market is fragmented; this business is among the most established names in its trade area.
Untapped opportunities include e-commerce, service agreements, and referral partnerships.
Modeling Successful B2B Software (SaaS) Company in Madison · $2.98M
Asking price is $2.98M. Type an offer or drag to model one.
SBA 7(a) acquisition loans typically require ~10% down.
SBA business-acquisition loans are usually 10 years.
A market salary for whoever runs the business day-to-day, subtracted from earnings to show true profit. Set to $0 if you will owner-operate.
Estimates for illustration only, based on the listed SDE and your assumptions. Closing costs are estimated at ~2.5% of price for fees and working capital. Actual loan terms, taxes, and earnings will differ. This is not financial advice. Verify all figures in diligence and consult qualified advisors.
Open the full Deal AnalyzerMadison, WI · Source: AI estimate (Claude) · general knowledge.
AI-estimated comparable ranges from general market knowledge · as of 2026-08-04 · AI estimate (Claude) · general market knowledge. Reference only, not verified market data or a valuation.
Rough AI estimate for lower-middle-market B2B software firms in the Madison area; recurring revenue mix, churn, and growth rate heavily affect these figures, so treat this as a wide, unverified range.
The documents below open to qualified buyers in the secure data room after a signed NDA.
