E-commerceSeller financing
Established E-Commerce Brand Operating Since 2011
Remote · Manchester, NH Established 2011 4.0x SDE
E-commerceAsking price
$794K
Annual revenue
$1.24M
Cash flow (SDE)
$197K
Profit margin
16%
Key insights
Operating since 2011 · 15 years of history
Team of 0 staff in place
Seller financing available for qualified buyers
Owner-operator role with transition support
Business overview
This well-run e-commerce company has served Manchester and surrounding communities since 2011. Many customer relationships span a decade or more, and several commercial accounts are on multi-year arrangements. Systems, vendor relationships, and an experienced team are all in place for a smooth handover. Day-to-day operations are handled by the team, with the owner focused on oversight and growth. Opportunities of this quality and tenure rarely come to market in this category.
Detailed information
Financials
Asking price$794K
Gross revenue$1.24M
Cash flow (SDE)$197K
Profit margin16%
Valuation multiple4.0x SDE
Inventory included$92K
Seller financingAvailable
Real estate
Real estateLeased
Home-basedYes
Financial performance
Revenue Cash flow (SDE)Seller-provided · unaudited
2022
2023
2024
2025
Revenue 2025$1.24M+8% YoY
SDE 2025
Seller financing
Open to financing 25% of the price over 7 years at 7.5% with an acceptable down payment.
Reason for selling
After 15 years, the owner is ready to pass the business to its next operator.
Support & training
Seller will provide 2 weeks of on-site training and transition support.
Growth & expansion
Untapped opportunities include e-commerce, service agreements, and referral partnerships.
Location
Remote · Manchester, NH
Approximate areaOpen in OpenStreetMap →
Analyze this deal
Will the numbers work for you?
Deal Analyzer
Modeling Established E-Commerce Brand Operating Since 2011 · $794K
From this listing:Asking $794,000Revenue $1,238,000Cash flow (SDE) $197,000
$
$435K$1.27M
Asking price is $794K. Type an offer or drag to model one.
%
· $79,4005%50%
SBA 7(a) acquisition loans typically require ~10% down.
%
6%16%
yr
5 yr25 yr
SBA business-acquisition loans are usually 10 years.
$
$0$100K
A market salary for whoever runs the business day-to-day, subtracted from earnings to show true profit. Set to $0 if you will owner-operate.
Your annual cash flow after debt service
$18,877
Seller's discretionary earnings, minus annual loan payments and any manager salary
Cash-on-cash
19.0%
Solid
Debt coverage (DSCR)
1.16x
Tight
Loan payment
$9,844/mo
$118,123 / year
Cash to close
$99,250
$79,400 down + est. fees
Implied multiple
4.0x
vs 4.0x asking
Payback period
5.3 yrs
to recoup your cash
How the earnings are splitof $137,000 earnings
$118,123
Debt serviceYour cash flow
1.16x debt coverage 19% cash-on-cash 4.0x SDE · at asking
Estimates for illustration only, based on the listed SDE and your assumptions. Closing costs are estimated at ~2.5% of price for fees and working capital. Actual loan terms, taxes, and earnings will differ. This is not financial advice. Verify all figures in diligence and consult qualified advisors.
Open the full Deal AnalyzerFinancial documents & data room
Data room, behind an NDA
The documents below open to qualified buyers in the secure data room after a signed NDA.
Profit & loss statements (3 yr)
Federal tax returns
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Asking price
$794K
