Thriving Beauty Business Serving Milwaukee Since 1979

Founded in 1979, the business is a recognized name in the local beauty & personal care market. Day-to-day operations are handled by the team, with the owner focused on oversight and growth. Under the same ownership since 1979, the company has weathered multiple economic cycles while maintaining profitability. Revenue is diversified across residential and commercial accounts, with no single customer representing a significant concentration. A professionally built website generates steady inbound inquiries with no ongoing ad spend. The company runs on documented processes with a trained staff of 4 in place, allowing the owner to focus on high-level management. Standard operating procedures are documented, making training and quality control straightforward. Detailed financials, tax returns, and supporting schedules are available to qualified buyers after an NDA. A meaningful share of revenue comes from repeat and referral business built over many years of consistent service. Barriers to entry at this scale are meaningful, and the company's tenure gives it a durable advantage over newer entrants. The business maintains an excellent reputation, reflected in its ratings across the major review platforms. The team is cross-trained across functions, so operations do not depend on any single employee. Bookkeeping is clean and professionally maintained, with financials ready for buyer review. Demand is driven by non-discretionary need, making the business resilient in a range of economic conditions. The company ranks well in local search results and maintains an active presence on the major review platforms. This is a turnkey opportunity for an owner-operator or a strategic buyer looking to expand in the market.